Kindler launch jeff walker
In essence, you are trading something of value to them (the ebook, download, or video) for something of value to you (their email address). First is the landing page where visitors enter their name and email address to get access to something else – an ebook, an audio download, or a video – for free. Walker talks about two different strategies for garnering email addresses.
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How to find those people? Try trading them something for their contact details. Friends and family should definitely be on that list, but you should extend it far beyond those by gathering the emails of potential customers. Your mailing list consists of names and emails and should be as long as you can make it. Your Mailing List is Your Most Important Launch Toolįor all of the attention that social media has garnered in recent years, email remains an incredibly effective – and perhaps most effective – means of selling a product and launching a new business. Savvy launchers who can harness both scarcity and time pressure to their advantage will see a pay off sales almost immediately. Humans are motivated by both the attraction of the new and the fear of missing out on something through their own indecision. There’s a reason all those television commercials remind you that theirs is a “limited time offer” and warn that “you must act now or miss out”. Time pressure helps ensure the transformation from potential customer to buyer emerges, too. Where demand is high and supply is limited not only will prices – and profits – rise, but potential customers will be transformed into buyers driven by the fear of missing out altogether from inaction. If there is less of something than there is demand for that product then people will be more likely to try and buy it before it disappears. Scarcity is either natural or contrived, but either way the impact on the customer is exactly the same. Jeff Walker reminds readers that two things in particular make people want to buy something: scarcity and time pressure. Sometimes we need to take a step back from asking people to buy our products to asking why people buy any products.
Scarcity and Time Pressure Make People Eager to Buy It’s impossible to reduce the entirety of a book as rich as Launch down to a few sentences but here are five lessons from Jeff Walker that you can take straight to the bank. Every page is packed with information, tips, and advice for achieving a successful launch and building an internet-based business, and the book has thousands of happy ambassadors who have launched products using Walker’s method. Walker’s book has received positive reviews across the board and made ’s Editor’s Choice List of the Best Books of 2014 – and our 2015 marketing book list, too! It’s no-nonsense, practically-focused style highlights the step by step process that all but guarantees a perfect product launch.
Jeff Walker’s bestseller Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams.
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Former Thomas-Nelson CEO and Platform University Founder Michael Hyatt said it was more than a book – it was a license to print money. Joe Polish and Dean Jackson of say “This isn’t a book as much as it is a recipe and a blueprint for changing you and your family’s financial fortune”. Dan Sullivan, Founder and President of The Strategic Coach, calls it extraordinarily practical and a must-read.